What is the difference between PLR, MRR, and RR?

Mohammed Zahirul Islam
2 min readJul 13, 2023


Understanding the Different Types of Licenses

PLR, MRR, and RR are acronyms commonly used in the world of digital product licensing. Let’s explore the differences between these license types. We will also give you some examples of PLR products that you can buy, edit, and sell however you want.

1. PLR (Private Label Rights):

Private Label Rights offer the most extensive flexibility for product usage. When you acquire PLR, you typically gain access to the source files used to create the product, including editable formats like Word documents, software code, text files, and more. This allows you to modify the product to suit your needs, take credit for authorship, and even sell it as your own. PLR products come in various formats, such as videos, eBooks, software, and articles. However, it’s important to review the specific terms and conditions of each PLR provider, as they may have individual restrictions on usage and distribution.

2. MRR (Master Resell Rights):

Master Resell Rights allow you to resell a product to others and grant them the right to resell it as well. While you don’t receive the source files for editing purposes, you can pass on the resell rights to your customers. However, it’s crucial to note that customers who acquire the product through you typically only obtain resell rights, meaning they can sell the product but not grant others the same master resell rights. As the original holder of the master resell rights, you retain control over the distribution and resale permissions.

3. RR (Resell Rights):

Resell Rights enable you to resell a product, but the customers you sell it to do not have the right to resell it further. They may only use or consume the product for personal purposes. Resell Rights are less permissive compared to Master Resell Rights and do not allow for downstream resale by the end-users.

Personal Use Rights:

In addition to PLR, MRR, and RR, there is another type of license known as personal Use Rights. This designation restricts the use of the product to personal consumption only. It means you can read or use the product for yourself but do not have permission to resell it.

So, it is important to know what you buy and what you sell. It’s important to respect the license terms, including converting editable files to PDF when reselling and providing only certain file formats (JPG, GIF, or PNG) to customers. Remember to review the specific terms and restrictions of each product to ensure compliance and appropriate usage.

Here are some examples of PLR products:

PLR Products Example

PLR Products